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+--- Thread: Please Help! Someone who canread notes needed (/showthread.php?tid=12401)
Please Help! Someone who canread notes needed - viktor.trendafilov - 11-01-2015
Hi there!
I am currently a master student in Marketing Management and now finalize my master`s thesis. For my thesis I research how musical closure in online interuptive advertising can affect motivation of consumers to watch the commercial.
To do so, I have designed two closure manipulations and now need to define them. 1st one - Weak closure; 2nd one - Strong Closure. The song used is Travis King - Beautiful Mind.
I have downloaded the sheets, however cannot define how exactly closure has been manipulated. I have an example from another research and I want to achieve something similar (on the picture below).
[ATTACHMENT NOT FOUND]
The sheets of the two closure manipulation are on the image under:
[ATTACHMENT NOT FOUND]
Thanks a lot if anyone could help me!